1. Dual-Layer Bot Detection
Problem: Most analytics tools miss bots on cached pages because PHP doesn’t execute.
Solution: PulseRank uses two detection methods:
- Server-Side (PHP): Detects bots on non-cached requests
- Client-Side (JavaScript): Runs on cached pages to catch bots that execute JavaScript
Result: 90+ bots tracked reliably, even with aggressive page caching.
2. AI Referral Attribution
Tracks traffic from 90+ platforms across 170+ domains:
- UTM Parameters:
utm_source=chatgpt,utm_medium=ai - Path Analysis: Identifies URLs like
/chat/,/c/,/thread/ - Platforms: ChatGPT, Claude, Perplexity, Gemini, You.com, Phind, Kagi, Chinese AI, and more
3. Privacy-First Architecture
GDPR/CCPA Compliant by Default:
- IP addresses hashed (SHA-256 + WordPress salt)
- No personal data collection (names, emails, device details)
- All data stored locally on your server
- Privacy export/erasure via WordPress privacy tools
- Single first-party cookie (httponly, SameSite=Lax)
4. WooCommerce Integration
Automatic conversion tracking (if WooCommerce installed):
- Product View, Add to Cart, Checkout, Purchase events
- Conversion funnel by AI source
- Revenue attribution (which AI platforms drive sales)
- Abandonment rates for AI traffic